The number of people using Instagram keeps on growing and now over 1 billion people use the platform every month. This is great news for those who are doing marketing. Nonetheless, you will not be the only one claiming a piece of the pie because there are a lot of people on Instagram who are looking for the same. Nonetheless, you should not dive into it without figuring out how to proceed if you wish to see great results which is why learning the tips and tricks that will give you success is crucial. Leveraging hashtags is one of the tips that are unique to Instagram. Hashtags are used daily on Instagram. This can determine whether you will find your audience or the posts will remain obscure. Even so, it is not just any kind of a hashtag that will do. You need to tailor the hashtag to be fitting to your post, brand, message or even product that you are promoting. There are various ways for you to find the hashtag you are looking for. You can use these resources in determining the hashtags that will give you the best results in your niche. Also, check out the kinds that are used by your competitors.
On top of that, keep in mind the importance of remaining consistent. Consistency is essential in matters to do with positing, the tone and even branding. You should determine the frequency at which you want to be posting at and stick to that. If you are worried that you might forget you can invest in a tool that allows you to schedule Instagram posts you will make. This will save you a lot of time and even effort which can be directed towards accomplishing other things. On top of that, maintain consistency in your posts by taking note of the layout of the grid. You have to stick to one color palette and even the filters you are using. On top of that, do not take Instagram stories for granted in matters to do with increasing engagement. It gives the users an idea of what happens in the creation process.
Manufacturers and artists go through various stages in order to come up with the final product which is why showing this to the followers is crucial. By sharing a progress video you will increase their appetite to follow through so that they can see how the finished product will look like. On top of that, you can use Instagram stories to let your target audience know whether you will be having any sales or even promotions in the future so that they can prepare for that.